eLearning Content Development: Process, Trends, Things to Consider

Every institution familiar with education and growth acknowledges that one of the greatest hurdles in establishing a thriving Learning Management System (LMS) is filling it with pertinent, captivating, and beneficial material.

Anastasiia Dyshkant

Content Marketing Manager


Every institution familiar with education and growth acknowledges that one of the greatest hurdles in establishing a thriving Learning Management System (LMS) is filling it with pertinent, captivating, and beneficial material.

Achieving harmony between fulfilling business goals and ensuring content remains engaging is a formidable challenge. Failure to strike this balance risks squandering learners' time and a significant portion of the training budget.

Within this article, we will delve into the core principles of developing eLearning content, aiming to enhance the efficacy of your forthcoming learning and development initiatives.

What Does eLearning Content Development Mean?

As an increasingly vital investment for successful businesses, implementing an LMS stands out as one of the most economical methods to elevate your team's collective skill set while propagating company values across the organization.

The development of eLearning content entails the meticulous crafting of pertinent course materials, aligning seamlessly with your strategic learning objectives while fostering heightened levels of job satisfaction among your team.

Admittedly, there exists no universal solution; each company harbors its unique goals and aspirations. Nevertheless, the process of creating content generally entails several pivotal stages such as discovery, creativity, and review. Collaborating with a seasoned eLearning partner like Titus can alleviate many of the complexities associated with content development. However, if considering a do-it-yourself approach, there are several crucial facets of the process that demand attention to prevent oversight.

What Is the Process in Creating eLearning Content?


Begin by conducting thorough research to understand your audience, their learning needs, and the subject matter. This phase involves gathering relevant information and resources to inform your content creation process.

Defining Your Main Goals

Clearly outline the primary objectives of your eLearning content. Determine what knowledge or skills you aim to impart to your learners and how you intend to measure the effectiveness of the content.

Finding the Best Ideas

Brainstorm and generate creative ideas for your eLearning content. Consider various instructional methods, multimedia elements, and interactive features to enhance learner engagement and comprehension.

Optimize and Publish

Once you have developed your eLearning content, optimize it for delivery on your chosen platform. This may involve formatting the content for compatibility with different devices, ensuring accessibility features are in place, and testing for usability.


After publishing your eLearning content, promote it to your target audience. Utilize marketing strategies such as email campaigns, social media promotion, and partnerships with relevant organizations to increase visibility and encourage participation.

What is the Difference Between eLearning and e-Content?

The terms "eLearning" and "e-content" are related but distinct concepts within the realm of digital education:


eLearning, short for electronic learning, refers to the broader concept of using digital technologies to facilitate learning and education. It encompasses a wide range of activities and resources, including online courses, virtual classrooms, interactive learning modules, and educational software applications. eLearning often involves structured learning experiences delivered remotely via the internet or intranet, allowing learners to access educational content anytime, anywhere. It typically involves instructional design principles and may include interactive elements such as multimedia, assessments, and communication tools to support the learning process.


e-Content, or electronic content, refers specifically to the digital materials and resources used in eLearning and other digital learning environments. This can include text-based documents, multimedia powerpoint presentations, videos, audio recordings, interactive simulations, assessments, and more. Essentially, e-content encompasses any digital assets that are utilized for educational purposes, whether as standalone resources or as part of a broader eLearning course or program. The term "e-content" emphasizes the electronic format of the materials, highlighting their digital nature and accessibility via digital devices.

Why Is Content Important in Online Learning?

Content plays a crucial role in online learning for several reasons:

Information Delivery

Content serves as the vehicle for delivering information and knowledge and skills to learners. Whether it's text-based materials, multimedia presentations, videos, or interactive modules, well-crafted content presents concepts, facts, and skills in a structured and understandable manner.


Engaging content captures learners' attention and maintains their interest throughout the learning process. By incorporating multimedia elements, interactive activities, and real-world examples, content can stimulate learners' curiosity and motivation, enhancing their overall engagement and participation.

Comprehension and Retention

Clear and concise content facilitates learners' comprehension and retention of information. Organized and logically presented content helps learners grasp complex concepts, understand key principles, and retain knowledge for future application.

Flexibility and Accessibility

Online learning content can be accessed anytime, anywhere, providing learners with the flexibility to learn at their own pace and convenience. This accessibility enables learners to review materials as needed, accommodate diverse learning styles, and cater to diverse educational needs.


Tailoring content to learners' needs and preferences allows for a personalized learning experience. Adaptive learning technologies and customization options enable learners to access content that is relevant to their skill level, interests, and learning goals, promoting individualized learning pathways and improving learning outcomes.

Assessment and Feedback

Content can be used to assess learners' understanding and progress through quizzes, assessments, and interactive exercises. By providing immediate feedback and reinforcement, content helps learners identify areas for improvement and track their learning achievements over time.

In essence, content serves as the foundation of online learning, guiding learners through their educational journey, fostering engagement and understanding, and ultimately empowering them to achieve their learning goals.

What Are the 5 Steps of the eLearning Content Development Process?

The eLearning content development process typically involves the following five steps:

Establish Transparent Objectives

Begin by clearly defining the learning objectives and goals of the eLearning content. Understand what knowledge or skills learners should acquire by the end of the training courses. These objectives serve as a guiding framework throughout the custom e-learning development process, ensuring that the content remains focused and relevant to the desired learning outcomes.

Craft a Design Vision

Develop a design vision for the e Learning content, outlining the overall structure, format, and presentation style. Determine how to create eLearning content, how the content will be organized, what multimedia elements will be included, and how interactivity will be incorporated to enhance learner engagement and comprehension.

Generate Your Content

Create the actual content based on the established objectives and design vision. This step involves researching, writing, designing, and developing the instructional materials, multimedia assets, and interactive components that will comprise the development eLearning course. Content creation may involve collaboration with subject matter experts, instructional designers, graphic designers, and multimedia specialists.

Conduct Analysis and Iterate

Once the initial content is developed, conduct thorough testing and analysis to evaluate its effectiveness and identify areas for improvement. Gather feedback from learners, instructors, and stakeholders through usability testing, surveys, and focus groups. Use this feedback to iterate on the content, making revisions and enhancements as necessary to enhance its quality and usability.

Assess ROI and Refine

Evaluate the return on investment (ROI) of the eLearning content by measuring its impact on learning outcomes, learner engagement, and organizational goals. Analyze metrics such as completion rates, assessment scores, learner feedback, and performance improvements. Use this data to refine the content further, making continuous improvements to optimize its effectiveness and value.

By following these five steps, organizations can effectively develop high-quality content that aligns with their learning objectives, engages learners, and delivers measurable results.

What Are the Main Trends in eLearning?

The eLearning landscape is continually evolving, driven by technological advancements and changing educational paradigms. Some of the main trends in eLearning include:

Adaptive Digital Learning Strategies

Adaptive learning technologies personalize the learning experience by adjusting the content, pace, and instructional approach based on individual learner needs and performance. These strategies leverage data analytics and machine learning algorithms to provide customized learning pathways, leading to improved engagement and outcomes.

Learning on the Go (Mobile Learning)

With the widespread adoption of smartphones and tablets, mobile learning has become increasingly popular. Learners can access educational content anytime, anywhere, allowing for greater flexibility and convenience. Mobile apps, responsive design, and microlearning modules cater to learners' on-the-go lifestyles and preferences.

Social Learning in eLearning

Social learning platforms and collaborative tools facilitate interaction, communication, and knowledge sharing among learners. By incorporating social elements such as discussion forums, peer-to-peer feedback, and virtual communities, eLearning environments foster a sense of community and engagement, enhancing learning outcomes through social interaction and collaboration.

The Potential of Video-based Learning

Video-based learning has emerged as a powerful instructional tool, offering engaging and immersive learning experiences. Short video content, tutorials, simulations, and interactive multimedia content capture learners' attention and convey complex concepts in a compelling and digestible format. The increasing accessibility of high-quality video production tools and platforms has further fueled the adoption of video-based learning in eLearning.

Artificial Intelligence in eLearning

Artificial intelligence (AI) technologies are revolutionizing eLearning by enabling personalized learning experiences, automated content creation, intelligent tutoring systems, and predictive analytics. AI-powered chatbots, virtual assistants, and recommendation engines enhance learner support and engagement while providing valuable insights into learner behavior and performance.

By embracing these trends, organizations can harness the power of technology to create innovative and effective eLearning experiences that meet the evolving needs of learners in the digital age.

What Are the Considerations in Organizing Content?

Organizing content effectively is essential for ensuring clarity, accessibility, and usability. Consider the following factors when organizing content:

  • Understand Your Audience:Start by understanding your target audience's needs, preferences, and prior knowledge. Tailor the organization of content to align with their expectations and learning styles.

  • Establish Clear Objectives:Define clear learning objectives and outcomes to guide the organization of content. Group related topics and materials together based on the learning goals they address.

  • Logical Structure:Organize content in a logical and hierarchical manner. Use headings, subheadings, and bullet points to break down complex information into manageable chunks. Present content in a sequential order that flows logically from basic concepts to more advanced topics.

  • Chunking:Break content into smaller, digestible chunks to improve comprehension and retention. Chunking involves grouping related information together and presenting it in concise, easily digestible units. This approach helps learners process information more efficiently and reduces cognitive overload.

  • Consistent Navigation:Maintain consistent navigation throughout the content to facilitate easy exploration and navigation. Use intuitive menus, breadcrumbs, and navigation bars to help learners navigate between different sections or modules of the content.

  • Visual Hierarchy:Use visual cues such as font size, color, and formatting to create a visual hierarchy that guides learners' attention to the most important information. Highlight key points, headings, and important concepts to make them stand out visually.

  • Accessibility:Ensure that content is accessible to all learners, including those with disabilities or diverse learning needs. Provide alternative formats, such as text transcripts for audiovisual content and alt text for images, to accommodate different learning preferences and accessibility requirements.

  • Search and Filter Options:Implement search and filter options to allow learners to quickly locate specific content or topics of interest. Include keyword tags, metadata, and search functionality to enhance content discoverability and usability.

  • Feedback and Iteration:Gather feedback from learners and stakeholders to continuously improve the organization of content. Monitor user interactions, analyze usage patterns, and solicit feedback through surveys or user testing to identify areas for refinement and optimization.

By considering these factors, you can organize content in a way that enhances comprehension, engagement, and learning outcomes for your audience.

Wrapping Up

Developing content for eLearning courses necessitates a deliberate and strategic approach. It involves a series of considerations, ranging from pinpointing the target audience and grasping the learning objectives to utilizing diverse content formats, imbuing the course content with realism and interactivity, and ensuring accessibility for all learners. Moreover, one must take into account the compatibility of the content with various devices, its ability to cater to different learning styles, and the ongoing evaluation of its efficacy to achieve comprehensive success.

In the process of custom eLearning development, crafting engaging and impactful content demands meticulous attention to multiple factors. This entails identifying the target audience, articulating learning objectives, integrating diverse content formats, fostering realism and interactivity, and ensuring inclusivity for all learners. Furthermore, the eLearning content development process should address concerns regarding device compatibility, accommodate the diverse learners’ needs, and incorporate continuous assessments to uphold its enduring effectiveness.


Anastasiia Dyshkant

Content Marketing Manager

Back to Blog